When we talk about digital marketing, we’re essentially talking about promoting your business online using a multitude of channels. And these channels are how you make your buyer aware of what you’re selling.
Some common digital channels might include your website, search engines, social media, online video and even paid ads. You see, your customer will intersect many channels in their day to day, and marketing is about finding the right message to share with the right person, at just the right time, through the right channel. And that sounds like a lot to get right, but truth be told, we marketers rarely get it on the first try.
Marketing is just as much a science as it is an art and the digital aspect of marketing lets us get scientific. We spend a lot of time making a hypothesis, testing it and then using the data we collect to adjust the course, and failure will be part of the journey. Now it’s all of this data that makes digital marketing incredibly powerful. Just about every action you take on the web is tracked, collect enough data points, and you can build really powerful predictions about people’s behaviour. And because marketing is the act of persuading someone to take action, well, then the more data we have, the more successful we’ll be at that persuasion.