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Latest from the blog
The buyer journey and it’s stages
The marketing funnel is just a way of evaluating a buyer's journey. We understand that a buyer will go through the stages from awareness to action, but it's not that straightforward. The buyer may be moving up and down the funnel exiting and reentering. There are so...
What is digital marketing?
When we talk about digital marketing, we're essentially talking about promoting your business online using a multitude of channels. And these channels are how you make your buyer aware of what you're selling. Some common digital channels might include your website,...
Connecting with customers online
Digital marketing is a fundamental part of every business but in today's market, it's unpredictable and evolving fast. It seems every day, there's a new tool, a new tactic and a new trend. So it's no surprise that this makes it hard to know...
